The Mom Behind the Brand: Anita Petrov of Mommy-do

mom behind the brand mommy-do

The Mom Behind the Brand: Mommy-do

mommy-do journal

1. Introduce yourself and your business.

My name is Anita Petrov, I am a mommy to one beautiful girl and a baby boy on the way! As a first-time mother in 2015, I was overjoyed and very much in love at first sight. With all the love and excitement also came everyday challenges of learning how to complete tasks/goals, stay organized, maintain a healthy lifestyle all while keeping up with the developmental milestones and taking care of my baby. I decided to turn my personal struggle into a passion to influence and inspire other mommies in the same situation. My goal is to help mommy’s get motivated, feel great and track accomplishments while creating a positive lifestyle. Mommy-do is a goal getting journal filled with useful tools, resources, and a community to provide additional support throughout the most amazing, rewarding and challenging times of mommy hood!

mommy-do journal

2. What need do your journals fill in the marketplace and who would benefit most by using them?

Currently, you can find tools and resources for moms in various formats via downloads or advice from certain mommy blogs. The downloadables are typically 1 page 8 1/2 x 11 that you print at home and resources can be scattered around the net.

I took my personal experience with having my first child, all my struggles I encountered and tested it with mommy’s in different stages (first-time mommy, mommy with a few, working, not working, with a nanny or not etc). In the end, I came up with a modern designed small 5.5 x 5.5 book with useful charts and tools for mommies. See what our test groups decided to be the top needs for our journal:

Take your Mommy-do journal wherever you go or leave it at home, which ever you please. You can create daily and weekly tasks, goals, activities, routines and more. Sometimes we all need a push and something to visually keep up accountable. Not only that… researchers say that you are 42% more likely to accomplish your goals if you write them down!

mommy-do journal

3. What were you doing prior to launching your business?

I was a career driven woman working countless hours a day prior to having my baby girl. When I had my baby girl, I became a stay at home mom.

4. Describe the moment when you decided to dive in headfirst and launch your business. What was the final factor that motivated you to take that leap of faith?

The change in pace and environment from being a career woman to a stay at home mommy was a bit of a transition. I loved every moment with my daughter but I also felt lost at the same time because it was so different. Our journal has truly helped me stay on track and keep myself and our family happy and healthy. The organization gives me time and energy back in certain areas which allows me to focus on what matters with my little one: healthy food, quality time, development/life skills activities, social activity and more. It pushed me to take care of myself once again because I put that on the back burner trying to figure out mommyhood.

After talking to several mommies over a period of time, I figured out that I was not the only one who struggled in various areas. I felt alone, so did they. I felt overwhelmed, unorganized and unaccomplished, so did they. I wasn’t taking care of myself like I used to.. they weren’t either. So, I asked myself, why do we have to feel this way as mommies? It pushed me and truly gave me the passion to pursue this journal. I want to help mommies have a solution and feel good. After all, why should we feel out of sorts and not ourselves when it’s the most beautiful times in our lives? 

5. What has been the hardest thing about running your own business?

There are always ups and downs: Am I doing the right thing? Will this work out? etc. There are mistakes I have made along the way that have been challenging but ultimately, I overcame them.

I work on my business during my daughter’s nap schedule and at night after she goes to bed. I am usually up until midnight just so I can have the time to do what is needed to get this going. However, when she wakes up at any time she is my first priority. I drop everything and ensure we have our time. Dropping and picking up your work can be very distracting and challenging, but I am making it work because I love what I am doing. 😊

6. What has been the most rewarding part of running your own business?

To be able to know that I CAN do it and I WILL keep going. The fact that I have been able to stay positive and push through despite challenges or down days.

7. What’s one piece of advice you would give to other moms who want to launch their own business?

Stay passionate and never give up. You will feel alone and you will have down days, but push through them and know that your passion can get you anywhere you want to be. Always take every step as a positive learning experience no matter what the outcome may be. I have grown in so many positive ways during my experience. Reach out to other entrepreneurs for guidance.. don’t be afraid to do that. I have received a lot of help from various entrepreneurs because they understand what it’s like to be in your shoes.

8. Tell us your best tips/advice for balancing motherhood and a business?

Have a plan, stay ahead of the game and ask for help. Having a plan means knowing when you are going to be able to work on your business. For me, it’s nap time and after my daughter goes to sleep until about midnight. Staying ahead of the game is getting organized and getting the little items out of the way so you are able to focus on your scheduled time. I have my quick routines I use night and morning to help in this area. I always ask for help from my husband so that I am not doing all the household chores or items that need a lot of preparation. When my babe is awake during the day, I want to spend quality time with her and not have the business involved. However, there are some days I allow for 30 minutes here or there if she is doing well with independent play, which I feel is important anyway.

mommy-do journal

9. What does your average day look like?

My average day consists of the categories I have placed in my book… from routines to activities, play time, and then finding time for myself and business, etc.

10. What do your kids think you do for a living?

My daughter isn’t old enough to know what I do for a living but I know she senses my work ethic and sees my drive, which I love. I want my kids to have a strong work ethic and know they have to really put in the work, have the passion and stay positive to get where they want to be.

11. When did it first hit you that you were an entrepreneur?

When I started passing out flyers at the age of 12 to babysit. I was hired to babysit a family of 4 kids and did so until I went to college.

12. What does success look like to you?

Success is learning and being driven by a passion to help others. When I help other moms who struggled like me, I am happy!

13. What’s next for you and Mommy-do?

We are launching our Mommy-do book for first-time moms and moms with a few kids this summer. We also plan to launch our Mommy-do Nanny Edition in the fall which will be amazing for mom’s who have nanny’s and really want to be involved in their kids day, meals, and activities or want to have the nanny take charge but still want to see what their kid did all day, what they ate and the progress they were making.

mommy-do journal

14. How can we support you and your business? 

Come be a part of our community. Like us on our social pages and check out our website.

Website: www.mommy-do.com

Facebook: www.facebook.com/himommydo

Instagram: www.instagram.com/mommy.do

Twitter: www.twitter.com/Hi_Mommy_Do

15. Any special offers/announcements you want to share with our Tribe readers?

We are launching our Mommy-do book for first-time mommies and mommies with a few this summer. We have a pre-launch discount available and will be opening up our prelaunch sales in August.

mommy-do journal


If you’re interested in being featured in our “Mom Behind the Brand” series, please email kristin@thetribemagazine.com

About The Author Kristin Helms

Kristin Helms is the author of, From Boardroom to Baby: A Roadmap for Career Women Transitioning to Stay-at-Home Moms, and the founder of Tribe Magazine and Mom Tribe. Her mommy musings have appeared on The Huffington Post, Pregnant Chicken, Big City Moms, and Literary Mama, among others. She resides in San Diego, California with her husband and two spirited toddlers.