Mom Tribe, San Diego Board Members

  1. We’re so excited to introduce you to our amazing Mom Tribe, San Diego Board Members. We’re looking forward to planning some fun events for our San Diego moms!

Mom Tribe

Mom Tribe, San Diego Board Members


Kristin HelmsKristin Helms is a mother of two spirited toddlers, writer, and Founder of Tribe Magazine and the Mom Tribe networking group. In 2013 she traded power suits and an office with a view for yoga pants and life on the home front. Her transformation from corporate marketing life to stay-at-home mom life has been a riotous journey, providing plenty of material for her mommy musings, seen on numerous parenting publications including, Literary Mama, Big City Moms, Pregnant Chicken and The Huffington Post.  Kristin survives the beautiful chaos with cold black coffee, living room dance-offs with her 3-year-old, and her newfound hobby, SUP yoga.


mom tribe san diego

Brooke Hajjar grew up in Sacramento and moved to San Diego over 12 years ago.  She quickly found a passion for sales in the car business, and enjoyed the thrill of helping people.  After many years of hard work and determination, her husband and she opened the doors to their very own car dealership in North County, San Diego, which is still thriving today.  

After spending many happy years at home with a wonderful husband and looking after her 3 precious children, she decided it was time to follow a long time desire to sell real estate.  She set out to find a company with the same values and integrity for helping clients and putting their needs first, which she found in Pacific Sotheby’s International Realty.  Brooke has always been passionate about helping people, and about all things real estate related, so this was a natural transition from auto sales to home sales.

Ashley Wilson

Ashley Wilson is the Founder/CEO of The Sharing Exchange, a rental marketplace connecting families to facilitate short-term rentals of toys & gear. This peer to peer, sharing economy marketplace, allows parents or grandparents the ability to access anything they need for their kids or grandkids, home or while on vacation. Rent, play, return! The Sharing Exchange’s goal is to empower communities of people through renting with the motto “you don’t have to own everything”! Ashley has two adorable girls ages 3 &1. Her family loves spending time on the beach, exploring San Diego and having family dance parties.


Briana Nelson

Briana Nelson is a local San Diegan who is married and has 2 kids. She was previously a Marketing Director at Northwestern Mutual and is now a stay-at-home mom and loves it! Briana also enjoys the outdoors and great beer!





Alex Clark

Alex Clark is a photographer and social media guru based in Encinitas, CA that will be welcoming her first baby girl, Daisy, in July of this year. Alex is a multi-tasking mom-to-be, constantly traveling and exploring new places, all while running a photography and social media consulting business, Alex Clark Photo, for high profile clients like L’Oreal Paris. Alex’s business offers services ranging from photographic content creation, community management to strategic planning for online channels. If she isn’t out of town traveling, you can find her snapping photos by the beach in Encinitas with her husband + Labrador, Tucker.

mom tribe san diego

Kristy Konicke is a Carlsbad native where she currently resides with her husband, their two daughters, and two puppies. She is a multi-tasking mom, running from preschool to playdates in between working from home as the Director of Operations for a large internet media company. Amidst the chaos, her family sets aside time for their passion of traveling; they have already brought their toddlers to four different countries! Also in her free time (ha!) you can find her in a local barre studio, DIYing around the house, or enjoying a glass of wine with friends.